Analysing available evidence on the sources and benefits of awareness for charities
This five part report looks at some of the questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend. We did this by taking a sample of nearly 60 of the UK’s best-known charities, ranging in size from tens of million to hundreds of million, and analysing nfpSynergy data on them alongside their accounts and media spend over the last five years.
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