This report follows our previous ‘Ad Infinitum’ report that looked at charity advertising from 2006 up to predictions for 2014. Having...

A guide to attitudinal segmentation for charities

The world of charities, voluntary and community organisations is changing faster than ever before. The pressures are now coming from a...

Analysing available evidence on the sources and benefits of awareness for charities This five part report looks at some of the questions...

What are the key issues if a charity wants to change its name? Introduction This paper is designed to look at some of the issues...